T.B. Honest

 Hello There, DEI is an acronym standing for: D iversity, E quity, and I nclusion.  To understand the full importance of this acronym  for us as social media professionals (and people in general) we'll break down the meaning of each of these words and talk about why each is individually important.  Diversity. Diversity means more than just making sure that the three non-white members of your staff have their pictures featured on the "Community" page of your website. What diversity really means is being able to understand and appreciate attributes in other people that differ from our own. To truly encourage diversity, you have to engage thoughtfully with people who have different backgrounds; whether that's a target audience or your colleagues. Doing so will benefit greatly your ability to create messages and creative content. Multiple components make up diversity, including: race, ethnicity, gender, sexuality, age, culture, economic status, ability/disability, and id

 Hello There, What makes you, you? It's the question that everyone who hits follow and begins to scroll back through your Instagram posts wants answered. If, by the end of their quick stalking session they have an accurate answer, then that means that your personal brand represents you well. Your personal brand is the image of yourself that you create based on the posts and opinions that you share online across the different social media platforms you use.  Now as most of us probably already know, you can't take at face value anything you see on social media. Even the most authentic of online personas are still not the whole picture of a person. However, a particularly misleading online persona, or a fake personal brand, is universally hated by anyone who can see through it. It signals an untrustworthy person more interested in getting attention than being honest. Today we'll be talking about the hallmarks of fake brands, how to spot them and how to avoid falling into them