T.B. Honest

 Hello There,  In watching our classmates Resident expert presentations, I became intrigued by one presentation in particular. That presentation was on the social media app called TikTok.  TikTok is a video sharing app that allows users to create and share short videos of themselves, usually overlayed with sound samples. These sound samples can be from songs, movies, tv shows, video games, and even other TikToks. TikTok's user base is mostly Generation Z, so if you want to market specifically to young people it's the place to be. In many ways TikTok is a marketing team's dream. When you go to choose a sound the app will show you which sounds are currently trending. TikTok is also famous for its niche communities like gym-tok and book-tok. Coupled with the app's notably strong algorithm this will lead you straight to the people you want to market too and keep them returning to your content.  The platform has received a lot of backlash over its addictive nature, leading t

 Hello There, DEI is an acronym standing for: D iversity, E quity, and I nclusion.  To understand the full importance of this acronym  for us as social media professionals (and people in general) we'll break down the meaning of each of these words and talk about why each is individually important.  Diversity. Diversity means more than just making sure that the three non-white members of your staff have their pictures featured on the "Community" page of your website. What diversity really means is being able to understand and appreciate attributes in other people that differ from our own. To truly encourage diversity, you have to engage thoughtfully with people who have different backgrounds; whether that's a target audience or your colleagues. Doing so will benefit greatly your ability to create messages and creative content. Multiple components make up diversity, including: race, ethnicity, gender, sexuality, age, culture, economic status, ability/disability, and id

 Hello There, What makes you, you? It's the question that everyone who hits follow and begins to scroll back through your Instagram posts wants answered. If, by the end of their quick stalking session they have an accurate answer, then that means that your personal brand represents you well. Your personal brand is the image of yourself that you create based on the posts and opinions that you share online across the different social media platforms you use.  Now as most of us probably already know, you can't take at face value anything you see on social media. Even the most authentic of online personas are still not the whole picture of a person. However, a particularly misleading online persona, or a fake personal brand, is universally hated by anyone who can see through it. It signals an untrustworthy person more interested in getting attention than being honest. Today we'll be talking about the hallmarks of fake brands, how to spot them and how to avoid falling into them

 Hello There, In order to understand the complicated online world that is social media, we must first understand the laws that govern online practices. Let's start with the basics, something every user (not just companies and social media specialists) should know: the Terms of Service. Let's face it, "I have read and accept the Terms of Service" is probably the most commonly told lie on Earth by now. If you could name a single condition that you agreed to on ANY of the social media platforms you use, I'd be shocked. Why? We've all seen that screen before, haven't we? Yes, we've all had an opportunity to read the terms and conditions but the majority of us scrolled on past that little opportunity to understand our rights as if reading it was a chore. Do you use Instagram or Snapchat? Did you know that Instagram and Snapchat technically own the content shared or created on their platforms? You didn't? Well, guess where you could have read about that!

Hello There My name is Tess Boegel and--full disclosure--I'm creating this blog as an assignment for school. The purpose of this blog is to act as an ongoing homework assignment for my Social Media Communications class. Now that sounds really, REALLY boring, and I've probably lost some of you there. That's ok. However, if you are interested in learning how social media algorithms gather information on their users, how big corporations market themselves to you using psychology, and how social media is changing more about our lives than we think; then maybe you should stick around.  But I should probably tell you a little bit about myself before we get into all of that.  I'm a Senior in College, majoring in English and double minoring in Communications and Creative Writing (because I just love having too much on my plate). I just got back from a study abroad trip in Prague.  (Above: Me, failing to pose for a picture) I'm the second oldest of four siblings. My older si