Takeaways from Resident Expert Presentations - TikTok



 Hello There, 

In watching our classmates Resident expert presentations, I became intrigued by one presentation in particular. That presentation was on the social media app called TikTok. 

TikTok is a video sharing app that allows users to create and share short videos of themselves, usually overlayed with sound samples. These sound samples can be from songs, movies, tv shows, video games, and even other TikToks. TikTok's user base is mostly Generation Z, so if you want to market specifically to young people it's the place to be. In many ways TikTok is a marketing team's dream. When you go to choose a sound the app will show you which sounds are currently trending. TikTok is also famous for its niche communities like gym-tok and book-tok. Coupled with the app's notably strong algorithm this will lead you straight to the people you want to market too and keep them returning to your content. 


The platform has received a lot of backlash over its addictive nature, leading to some lackluster anti-scrolling popups being implemented. Any TikTok user can tell you how often they've ignored those little warnings. TikTok is limited to only video sharing and comments when it comes to communication, limiting the ways that it can be used. 

Considering how perfectly fitted TikTok is for marketing, how addictive it's proven to be, and how young many of its users are, the app is more than a little concerning. That's not even mentioning how TikTok content invades other social media sites. I'll be perfectly honest; I am not on TikTok. However, that doesn't mean that I have not seen content from, nor been influenced by TikTok. I'm on Instagram and considering the embarrassing amount of time that I spent scrolling through "Instagram" reels while procrastinating on this homework assignment, I think it's safe to say that I've been experiencing some of its addictive qualities second-hand. 


Hard to stop watching, isn't it?

If you don't already know the majority of Instagram Reels are simply re-uploaded TikToks. As is the case with most apps that have introduced the reels feature. So, even if you think that you've avoided TikTok's addictive nature by avoiding the app, you might not be completely free of it. 

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