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Showing posts from March, 2023

Congress vs. TikTok

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 Hello There, On Thursday, March 23rd, the CEO of TikTok appeared before Congress to address concerns about the company's protection of user privacy in light of accusations that the Chinese government is able to access the data the app collects.  Throughout the hearing, CEO Shou Chew was bombarded with questions and accusations regarding his company's relationship with China. Mr. Chew's main defense was that Congress could present no hard evidence of collusion with the Chinese government, making all their accusations theoretical at best. He went on to say that the data collected by his company is comparable to other U.S. based apps like Meta (formerly Facebook). According to an article in Glossy multiple TikTok influencers have spoken out on the "ridiculous" nature of the hearing and the questions posed. I agree with their assessment of the nature of this hearing.  Just not for the reason you may think.  I believe that Congress is correct in believing that the app

Takeaways from Resident Expert Presentations - TikTok

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 Hello There,  In watching our classmates Resident expert presentations, I became intrigued by one presentation in particular. That presentation was on the social media app called TikTok.  TikTok is a video sharing app that allows users to create and share short videos of themselves, usually overlayed with sound samples. These sound samples can be from songs, movies, tv shows, video games, and even other TikToks. TikTok's user base is mostly Generation Z, so if you want to market specifically to young people it's the place to be. In many ways TikTok is a marketing team's dream. When you go to choose a sound the app will show you which sounds are currently trending. TikTok is also famous for its niche communities like gym-tok and book-tok. Coupled with the app's notably strong algorithm this will lead you straight to the people you want to market too and keep them returning to your content.  The platform has received a lot of backlash over its addictive nature, leading t